• Chamber Team


    Julie Spiro Donaldson - Julie is the Executive Director of the Chamber, and has been the amazing leader of the Chamber Team since 1999. Her enthusiasm for the area is contagious, and she and the Chamber Team produce quality events for guests and locals to enjoy, while supporting the local community. Julie is a co-founder of the WNC Fly Fishing Trail, Concerts on the Creek, the Hook, Line & Drinker Festival, July 4 Festivities (since 2015) and worked to establish Jackson County as the NC Trout Capital.  She has also served as a pivotal member of many local, regional and state boards and committees including the Jackson County Tourism Development Authority and Main Street Sylva Association. Julie is a full-time team member and responsible for all chamber and visitor center operations. She can be reached at Julie@nc-mountains.com


    Kelly Donaldson - Kelly is the Assistant Chamber Director, and has been providing stellar member and guest service since 2014. Kelly helps coordinate team efforts for all the Chamber's award-winning printed and online publications, website & social media engagement. He is the co-producer of all Chamber events including the July 4 Festivities, Concerts on the Creek and the Hook, Line & Drinker Festival and works tirelessly to market the area and our chamber members. Kelly has served on several local boards and committees over the years, including Greening Up the Mountains and the Town of Webster. Kelly is an experienced photographer, graphic designer, editor, writer, and a valuable full-time team member, Kelly@nc-mountains.com


    Sande Lolli - Sande is the Member Services Coordinator and a trusted team member since 2016. Sande is a terrific member of the Chamber Team and works daily to promote members and the community through positive engagement with guests. Sande is the primary leader for recruitment, retention, billing and guest services. Sande has also been responsible for restructuring the visitor center into a more user-friendly facility with new and improved merchandise. Sande has been a longtime member of the Chamber's Ambassador program, has volunteered for several local events and festivals, and served on various committees and boards including the Lions Club. Sande is a wonderful part-time team member, Sandechamber@gmail.com



    Pat Newman- Pat has worked with the Chamber since 2008, providing info to locals and guests for over a decade, and is known for her smile!

    Vickey Fraizer - Vickey has been with the team since 2013 and provides guests and residents with information and local referrals.


    The Chamber Ambassadors are highly visible, prestigious volunteers who serve as our primary liaison to new chamber members.  Considered the goodwill arm of the Chamber, the Ambassador Team plays an essential role in member communication and retention, and each Ambassador is charged with conveying member needs, questions and concerns to Chamber staff, and keeping our Chamber in line with our members’ desires. Upon their appointment, each Ambassador makes a commitment to build lasting relationships with the Chamber membership, particularly new members, in order to build a loyal, committed membership base that will continue to support, participate in and invest in the Chamber.

    Ambassadors actively promote membership in the Chamber, facilitate networking among members and encourage meaningful participation and involvement in Chamber programs in order to enhance the membership benefits received by each member, strengthen member commitment and increase long-term member retention.

    Here are our 2021 Chamber Ambassadors and the chamber businesses they are associated with:

    Brandi Warner, Ambassador Chair, Warner Lawn Service

    Chad Gerrety, Ambassador Vice ChairWestern Carolina University Athletics

    Steve Baxley, Ambassador Secretary, Baxley's Chocolates

    Beth Bell, Morris Broadband

    Laurie Bryson, Balsam Falls Brewing Co

    Patrick Dowling, First Citizens Bank

    John Hagdorn, Highlander Self Storage

    Chase Kress, Stanberry Insurance

    Natalie Newman, Natalie Nicole Boutique + Salon

    Matt Saenger, BalsamWest

    Megan Orr-Sheets, Nightstar Lodging

    Ina Sams, N.C. Mountain Real Estate

    Michele Smith, Smith and Morgan Law

    Patricia Stanberry, Apple Realty

    Karson Walston, The Bug Lads

    Brett Woods, Southwestern Community College


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